90% of US residents age 16+ noticed some form of out-of-home advertising in the past month
Out-of-home ad viewers are more likely to be both younger and have higher incomes than the general population
66% of smartphone users took some sort of action after seeing a OOH ad in the past year.
Out-of-home is the only mass advertising platform that cannot be skipped, changed or turned off by consumers
Digital out-of-home media is built for quick content changes to reach consumers at a certain time of day with changing market information