Foxpoint Interactive (“Foxpoint”), a rapidly growing OOH development and advertising company led by James Neumann has jumped into the flourishing Las Vegas market with a big splash.
Located along the Las Vegas Strip at Caesars Palace, this double-faced tower stands 85-feet tall and is covered with an abundance of LED panels. The unique structure simulates classical Corinthian-influenced construction with a surface area boasting more than 6,000 square feet of full-motion LED display. Experiential features include the positioning of the structure, directing foot traffic underneath the sign and a focused audio feature that reaches pedestrians approaching the structure from both directions.
Also available to advertisers are 15 ground-level digital displays reaching pedestrians outside the Forum Shops at Caesars.
“We are excited to be on the Las Vegas Strip reaching the millions of visitors in leisure mode each year” said Jim Neumann, Chief Executive Officer of Foxpoint. “This iconic display in the heart of Las Vegas generates nearly 540,000 weekly impressions. As an OOH company, that is a dream.”
Foxpoint is Jim Neumann’s newest venture. He has recruited a team of industry experts with over 100 years’ combined experience to help grow Foxpoint into a competitive OOH development and advertising sales company. Foxpoint currently operates in New York, Los Angeles, Chicago, Phoenix, Las Vegas, St Louis and Orlando. Foxpoint’s goal is to expand in these existing markets while acquiring assets in other top ten U.S. markets as well as emerging markets not already saturated with OOH assets.
